Award-Winning Author and Journalist Michael J. Totten Joins Lucky Bat Books

Welcome, Michael J. Totten! The team at Lucky Bat Books is thrilled to announce that editor, book marketer, journalist and writer Michael Totten is onboard as managing editor. He’s working with fiction and nonfiction writers, putting his prodigious talents and skills to use in today’s publishing...

Looking for Book Marketing?

Meet our new Managing Editor, Courtney Sermone. She’s leading writers into the realms of digital marketing, your book marketing coach and your tour guide to all digital media, from Twitter to the latest, trendiest for readers and writers. Contact her for a FREE INITIAL CONSULTATION; see what she says...

Book Covers – Would You Buy This Book?

by Judith. We all know that readers judge a book by its cover; or, at the very least, their first reaction to a book is an offshoot of their first impression of the cover, despite the adage that tells us all NOT to judge this way. So, we make sure our covers are done well, professionally, and with strong...

What We Learned in 2012 – For a Happy 2013

Publishing Notes from the Lucky Bat Books Team We’re approaching the end of a year, beginning of a new one, and what did we learn in 2012? What’s going to matter in 2013? It takes a team—a highly professional and accomplished team—to create a successful Lucky Bat Books. When Cindie and I...

Interview With RA Jones

Young Adult/Middle Grade Author RA Jones Shares Tricks, Apps and Tools of Marketing to Kids A Welsh writer with previous success in the adult thriller/suspense market, RA Jones dove into the kids’ market last year with brilliant, spooky fiction for middle grade and young adult readers published by...

O’ the Places Your Blog Can Go

Write it once. Send it many many places. That’s my philosophy of blogs. And with all the apps making it easy to feed a blog from one place to another, it’s just crazy to let it appear in all its glory just once and once only on your website. Make that blog work for you by feeding it to your...

Don’t Forget Your Print Book E-Store

One of the biggest gifts of the huge changes in the publishing world is the access writers now have to distribution channels. And chief amongst these channels for the indie writer is Amazon and its print partner, CreateSpace. These are powerful distribution and marketing channels. As I was talking with a...

One Step to Killing Your Facebook Page

I’ll never like this guy’s Facebook page, although his cause is an admirable one. And why? Here’s what tipped me off to the fact that this is a bogus page. The man said, at the end of his talk: “and come to our Facebook page and ‘like’ us or ‘fan’ us or...

Author Pre-Pub Checklist

Before You Finish Writing the Book Current Publishing Wisdom Says: Book promotion begins well before you finish writing your book. Don’t wait until your book is published. Get set so you’ll be ready to roll when your book is. But you probably know that. The question is, what exactly can you do...

So you’ve got a new novel out, do you send out a press release? Worthwhile or not?

Yes, write a press release. Get it propagated around the Web via the free online distribution channels. Make sure it has a link back to your site. Keywords. Things like that — so you get some juice from the effort. Lots of press releases are written for the Web, not journalists. But journalists pick...