Book Covers – Would You Buy This Book?

by Judith. We all know that readers judge a book by its cover; or, at the very least, their first reaction to a book is an offshoot of their first impression of the cover, despite the adage that tells us all NOT to judge this way. So, we make sure our covers are done well, professionally, and with strong...

Don’t Forget Your Print Book E-Store

One of the biggest gifts of the huge changes in the publishing world is the access writers now have to distribution channels. And chief amongst these channels for the indie writer is Amazon and its print partner, CreateSpace. These are powerful distribution and marketing channels. As I was talking with a...

Author Pre-Pub Checklist

Before You Finish Writing the Book Current Publishing Wisdom Says: Book promotion begins well before you finish writing your book. Don’t wait until your book is published. Get set so you’ll be ready to roll when your book is. But you probably know that. The question is, what exactly can you do...

So you’ve got a new novel out, do you send out a press release? Worthwhile or not?

Yes, write a press release. Get it propagated around the Web via the free online distribution channels. Make sure it has a link back to your site. Keywords. Things like that — so you get some juice from the effort. Lots of press releases are written for the Web, not journalists. But journalists pick...

Why Can’t an Author Launch with Just Facebook?

Questions pop into my head at odd moments.  Is that tree dead or is it just winter? Do they have three chickens or just two at that house on the corner? Do swordfish have ears? Can you launch a book with just Facebook? Minimal Web Assets Needed I’ve always said that you need at least the minimum to...

Authors Helping Authors

Before we even began Lucky Bat Books, we were being approached by writers – published and unpublished – wanting to know more about eBooks, how to get books published, and how to market and sell their book.s (How do we get the word out to readers?!?, writers would ask.) Publishing and putting...