Award-Winning Author and Journalist Michael J. Totten Joins Lucky Bat Books

Welcome, Michael J. Totten! The team at Lucky Bat Books is thrilled to announce that editor, book marketer, journalist and writer Michael Totten is onboard as managing editor. He’s working with fiction and nonfiction writers, putting his prodigious talents and skills to use in today’s publishing...

Interview With RA Jones

Young Adult/Middle Grade Author RA Jones Shares Tricks, Apps and Tools of Marketing to Kids A Welsh writer with previous success in the adult thriller/suspense market, RA Jones dove into the kids’ market last year with brilliant, spooky fiction for middle grade and young adult readers published by...

You Need a Business Plan for Every Book

And Selling Your Book is Easier Than You Think When You Have a Plan If you’re in the business of making a living as a professional author, you need a business plan. Maybe you have one for your overall writing business, one with cash flow, budget, action plans – all the bells and whistles of a...

Author Pre-Pub Checklist

Before You Finish Writing the Book Current Publishing Wisdom Says: Book promotion begins well before you finish writing your book. Don’t wait until your book is published. Get set so you’ll be ready to roll when your book is. But you probably know that. The question is, what exactly can you do...

So you’ve got a new novel out, do you send out a press release? Worthwhile or not?

Yes, write a press release. Get it propagated around the Web via the free online distribution channels. Make sure it has a link back to your site. Keywords. Things like that — so you get some juice from the effort. Lots of press releases are written for the Web, not journalists. But journalists pick...