What We Learned in 2012 – For a Happy 2013

Publishing Notes from the Lucky Bat Books Team We’re approaching the end of a year, beginning of a new one, and what did we learn in 2012? What’s going to matter in 2013? It takes a team—a highly professional and accomplished team—to create a successful Lucky Bat Books. When Cindie and I...

O’ the Places Your Blog Can Go

Write it once. Send it many many places. That’s my philosophy of blogs. And with all the apps making it easy to feed a blog from one place to another, it’s just crazy to let it appear in all its glory just once and once only on your website. Make that blog work for you by feeding it to your...

One Step to Killing Your Facebook Page

I’ll never like this guy’s Facebook page, although his cause is an admirable one. And why? Here’s what tipped me off to the fact that this is a bogus page. The man said, at the end of his talk: “and come to our Facebook page and ‘like’ us or ‘fan’ us or...

Why Can’t an Author Launch with Just Facebook?

Questions pop into my head at odd moments.  Is that tree dead or is it just winter? Do they have three chickens or just two at that house on the corner? Do swordfish have ears? Can you launch a book with just Facebook? Minimal Web Assets Needed I’ve always said that you need at least the minimum to...